Drazen Prelec, born in Croatia’s capital Zagreb in 1955, completed his studies of Applied Mathematics at Harvard University in 1978, and earned Ph.D in 1983 in Experimental Psychology. He is one of the leading experts of Neuroeconomics, where pscychology and neuroscience intersect. Professor Prelec investigates both the development of normative decision theory and the exploration of the empirical failures of that theory. He is employed at MIT, holding three appointments: at the Department of Economics, Department of Brain and Cognitive Sciences, and at the Sloan School of Management.